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MARKETING
Available for opportunities

Marketing that
moves people.

Hi, I'm Devansh, a marketing grad specialising in campaign strategy, SEO, email marketing and a keen interest in media buying. I turn brand challenges into stories that stick and strategies that scale.

DS
Devansh Solanki
Marketing Graduate · Media Buying
3
Brand projects
3
Certifications
Media
Buying focus
2026
Grad year
Open to full-time roles in Toronto
About me
Strategy meets creativity.

I'm a marketing grad who loves the intersection of data-driven media buying and bold creative campaigns. My academic work has put me in the shoes of real brand strategists, from cannabis market entry to global sportswear repositioning to women's sports advocacy.

Grounded in real Harvard Business School case studies, my projects analyse how marketing frameworks are driving actual industry growth. I'm actively looking for media-related roles in Toronto where I can grow fast and contribute from day one.

Media Buying Campaign Strategy SEO Email Marketing Market Research
"Marketing is the art of making people feel something."
DegreeMarketing Management
SpecialisationCampaign Strategy + Media Buying
Case studiesHarvard Business School
CertificationsGoogle + Coursera
LocationToronto, ON
StatusActively looking
Marketing research and data
Why these campaigns matter.

Grounded in Harvard Business School cases and verified industry data, these projects show how marketing frameworks actively shape the industry.

🎓 Based on Harvard Business School case studies and real brand data
$8.58B
Nike women's segment revenue 2024
370M+
Digital views on Nike's World Cup campaign
$439M
U.S. legal cannabis sales 2020
1B
Projected fitness app users globally by 2026
Nike / Women's Football

How celebrity athletes are reshaping brand equity

Nike's use of 11 elite female players shows how authentic athlete partnerships are replacing traditional advertising, driving a 21% surge in football product sales.

Martha Stewart / Cannabis

Brand trust as a market entry strategy

Martha Stewart's name recognition among 40+ wellness consumers is a sustainable competitive advantage that even well-funded competitors cannot replicate — confirmed by VRIO analysis.

ASICS / Sportswear

Digital ecosystems as the new competitive moat

ASICS's 10% lifestyle share vs Nike's 40% proves performance alone no longer wins. Nike Run Club's 19M active users shows community is now the most powerful differentiator.

Projects and work
Three brands.
Three real challenges.
📋 Click any project to explore in depth

Harvard Business School informed case analyses of real brand situations.

Campaign Analysis
Nike "What The Football" — FIFA Women's World Cup 2023
Full campaign analysis of Nike's women's football push starring 11 elite athletes across TV, digital and social media.
  • 4C's framework: clarity, consistency, credibility, competitiveness
  • Target audience mapping and post-launch metric projections
  • Gaps identified and strategic improvement recommendations
Explore project
🌿
Brand Strategy
Martha Stewart x Canopy Growth — Cannabis Market Entry
Strategic analysis of a celebrity brand joint venture entering the North American CBD wellness market.
  • PESTLE, VRIO and 6 Forces analysis framework
  • Segment prioritisation and channel strategy
  • Financial risk assessment and positioning recommendations
Explore project
👟
Portfolio Strategy
ASICS 2024 — Strategic Repositioning vs Nike and Adidas
Competitive audit and strategic roadmap to close ASICS's lifestyle footwear and digital engagement gap.
  • Competitor benchmarking: Nike, Adidas, Hoka One One
  • Product portfolio rebalancing and mid-tier line proposal
  • Digital community growth strategy via Runkeeper
Explore project
Skills
Built for the
media world.

My toolkit spans strategy, analytics, and platform execution — everything needed to plan, launch, and measure campaigns that perform.

I'm fast-learning, data-curious, and love understanding why something works, not just that it does.

Media
Buying
SEO
Campaign
Strategy
Email
Mktg
Analytics
Brand
Strat.
📡
Paid Social
Meta AdsInstagramFacebook
📺
Media Planning
FlowchartsCPM/CPC/ROAS
🎯
Audience Targeting
SegmentationLookalikes
💰
Budget Allocation
Media MathForecasting
🏷
Brand Positioning
MessagingValue Prop
🚀
GTM Strategy
Launch PlansMarket Entry
📋
4C's Framework
ClarityConsistencyCredibility
📣
Campaign Planning
Creative BriefsTimelines
🔍
SEO Strategy
On-page SEOKeywordsContent
✉️
Email Marketing
CampaignsSegmentationA/B Testing
📝
Content Marketing
CopywritingSocial Content
🔎
Google Ads (Certified)
SearchDisplayPerformance Max
🌍
PESTLE Analysis
Macro analysisRisk mapping
💎
VRIO Framework
Competitive advantage
6 Forces / SWOT
Market structureStrategy
👥
Consumer Research
Persona mappingInsights
📊
Google Analytics 4
GA4Attribution
📘
Meta Ads Manager
CampaignsAudiences
📧
Mailchimp
Email campaignsAutomation
📈
Excel + PowerPoint
Media plansDecksReports
Media Buying Brand Strategy SEO Email Marketing Campaign Planning Paid Social Market Research Consumer Insights PESTLE VRIO 6 Forces Google Ads Media Buying Brand Strategy SEO Email Marketing Campaign Planning Paid Social Market Research Consumer Insights PESTLE VRIO 6 Forces Google Ads
Certifications
Verified credentials.

Industry-recognised certifications from Google and Coursera that validate real platform and strategy knowledge.

Google · Certified
Google Skillshop
Google Ads Search Certification
Demonstrates proficiency in building and optimising Google Search campaigns, keyword strategy, bidding, quality score and performance measurement.
View credential ↗
Google · Coursera
Coursera / Google
Attract and Engage Customers with Digital Marketing
Covers the fundamentals of digital marketing including SEO, SEM, content strategy, and how to attract and convert customers across digital channels.
View credential ↗
Google · Coursera
Coursera / Google
Marketing Analytics and Measurement
Teaches how to use data and analytics to measure marketing performance, understand attribution models, and optimise campaigns based on real metrics.
View credential ↗
HELLO
Contact
Let's make
something great.

Looking for media buying, campaign management, and marketing coordinator roles in Toronto. Open to internships and entry-level opportunities.

Open to full-time and internship roles · Toronto, ON
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