Devansh Solanki — media planning & buying. I turn a brief into a channel-mapped, forecasted plan, then reconcile it against real spend every week.
I plan campaigns like a strategist, measure them like an analyst, and pitch them like a storyteller.
Marketing grad from Seneca Polytechnic, with hands-on experience across media planning, paid channel strategy, and campaign execution — grounded in Harvard Business School case studies and real platform fluency across Google Ads, Meta, Pinterest, and Amazon.
Before marketing, I trained in mechanical engineering — the first-principles habit of modelling, testing, and stress-checking a system before trusting it now shows up in how I build a media plan before a dollar gets spent. A second postgraduate diploma in Supply Chain & Logistics sharpens the same muscle: allocation, timing, flow — the problems a media plan solves for attention instead of freight.
FW26 integrated media plan — $1.5M across 9 paid channels over 116 days, split 40/30/30 across upper, mid, and lower funnel.
"Summer Product Launch 2026" — a $25K always-on digital plan across 6 channels (Search, Meta, YouTube, Programmatic) built in Excel, with the full budget, forecast, and agency-fee model working underneath. Open the sheet yourself.
"What The Football" — FIFA Women's World Cup 2023. A 4C's-framework read on Nike's athlete-first push across TV, digital, and social.
Navigating a celebrity lifestyle brand into a regulated, stigmatised cannabis market — PESTLE, VRIO, and 6 Forces.
Closing ASICS's lifestyle-footwear and digital-engagement gap vs Nike and Adidas — product rebalancing and a digital flywheel plan.
| Line item | Source | Value |
|---|---|---|
| Total media planned | Roots Canada FW26 | $1.5M |
| Projected revenue, base case | Roots Canada FW26 | $6.22M |
| BFCM week alone | Roots Canada FW26 | $2.25M |
| Total media budget | Rove Concepts, Summer 2026 | $25.0K |
| Total payable incl. fees + VAT | Rove Concepts, Summer 2026 | $27.6K |
| Forecasted leads, blended | Rove Concepts, Summer 2026 | 1,350 |
| Blended cost per lead | Rove Concepts, Summer 2026 | $18.52 |
| Nike women's segment revenue | Nike Football, 2024 | $8.58B |
| Campaign digital reach | Nike Football | 370M+ |
| Football product sales lift | Nike Football | +21% |
| U.S. cannabis market size | Martha Stewart × Canopy | $439M |
| ASICS revenue | ASICS 2024 | $4.2B |
Pinterest advertising strategy, campaign planning, audience targeting, and media planning best practices for brand and performance campaigns.
View on Credly ↗Planning and structuring Amazon Ads campaigns across Sponsored Products, Sponsored Brands, and DSP fundamentals for retail media strategy.
View credential ↗Meta advertising fundamentals across Ads Manager, audience building, creative strategy, and campaign measurement on Facebook and Instagram.
View credential ↗8-course program — digital marketing, SEO, SEM, email marketing, e-commerce, analytics, and customer acquisition. Completed May 2026.
Verify credential ↗Building and optimising Google Search campaigns — keyword strategy, bidding, quality score, and performance measurement.
View credential ↗Customer acquisition, audience engagement, content promotion, campaign optimisation, and marketing performance measurement.
View credential ↗Data-driven performance measurement, attribution models, and campaign optimisation based on real metrics and analytics tools.
View credential ↗Open to full-time media planning & buying roles, and taking on freelance media plan and campaign management projects — Toronto-based, remote-friendly.
A self-initiated $1.5M integrated media plan for Roots Canada's Fall/Winter 2026 campaign — repositioning the brand with 18–34 Urban Nostalgics while protecting the loyal 35–55 Heritage Loyalists base. 9 paid channels, 116 days (Sept 1 – Dec 24).
An always-on digital media plan built for Rove Concepts' Summer Product Launch 2026 (Sept 1 – Nov 30). $25,000 in media spend across six channels, modelled channel-by-channel down to CPC, CPM, CPV, click-to-lead rate, and cost per lead, with agency fee and VAT rolled into a total-payable figure. DSPs: DV360 and The Trade Desk. Client POC: Jordan Reyes.
Full campaign analysis of Nike's women's football push starring 11 elite athletes across TV, digital, and social. Applying the 4C's framework to dissect clarity, consistency, credibility, and competitiveness.
Strategic analysis of the joint venture between Martha Stewart Living Omnimedia and Canopy Growth — examining how a lifestyle celebrity brand navigates a regulated, stigmatised industry through PESTLE, VRIO, and 6 Forces frameworks.
Full strategic assessment of ASICS addressing their competitive gap in lifestyle footwear and digital community engagement. ASICS holds $4.2B revenue but lags Nike and Adidas in lifestyle and digital segments driving industry growth.